Privacy Policy
Effective Date: The date this website is first published.
Steady Road LLC ("Steady Road," "we," "us," or "our") helps homeowners and their families navigate important life transitions in Minnesota and Wisconsin. We provide home transition assistance, property purchase options, and coordination of related services. This policy explains how we collect, use, share, and protect information obtained through www.steadyroadmn.com and when you contact us by phone, text, or email.
1. Information We Collect
Information you provide. When you contact us or request assistance, we may collect:
- Your name, telephone number, and email address.
- Your property address and information about your home.
- Your timeline, requested services, and information relevant to your inquiry.
- Contact information for family members or professionals you authorize us to involve.
- Other information you voluntarily provide about your circumstances.
We recognize that families may be navigating sensitive circumstances. We do not require medical diagnoses or detailed medical information for an initial consultation. Please share only what is relevant to your request.
Information collected automatically. Our website and technology providers may collect technical information such as IP address, browser and device type, pages visited, and cookies needed for site functionality. If we introduce additional analytics or advertising tracking technologies, we will update this policy as appropriate.
2. How We Use Your Information
We use personal information for purposes related to your inquiry, requested services, and our business and legal obligations, including:
- Responding to your inquiry and scheduling consultations or appointments.
- Understanding your needs, explaining options, and evaluating properties when you request a potential purchase.
- Coordinating services you request, including moving, cleaning, estate sales, and home preparation.
- Communicating with family members or professionals you authorize us to involve.
- Providing updates about requested services and following up when you request further contact.
- Maintaining required business records and improving our website and services.
We do not use your contact information for unsolicited marketing, promotional messages, or mailing lists. We do not sell your personal information.
3. Telephone Calls and Text Messages
When you provide your telephone number, we may contact you about your specific inquiry, appointments, or requested services, consistent with your communication preferences and applicable law. We send text messages only when you have agreed to receive them.
Message frequency varies based on your inquiry and requested services. Message and data rates may apply. Reply STOP to stop text messages or HELP for assistance. You may also contact us directly to stop communications.
We do not send unsolicited promotional or marketing texts. We do not sell or share mobile phone numbers, SMS opt-in information, or text messaging consent with third parties or affiliates for marketing or promotional purposes.
4. When We Share Your Information
We may share information only as appropriate in the following circumstances:
- Service providers: With companies that support our website, email, phone, customer management software, and operations, subject to appropriate protections.
- Authorized professionals: With real estate professionals, mortgage professionals, attorneys, movers, contractors, or other providers when you request or authorize their involvement.
- Legal obligations: When disclosure is required by law or legal process, or reasonably necessary to protect rights or safety.
- Business transfers: In connection with a merger, acquisition, or transfer of business assets, subject to applicable law.
Text messaging originator opt-in data and consent are excluded from all of the sharing described above and will not be shared with any third parties.
We do not share personal information with unrelated parties for their independent marketing without appropriate authorization.
5. Real Estate and Mortgage Services
Steady Road LLC is a separate business from the licensed real estate and mortgage companies below. When clients request real estate listing services, those services may be provided through:
Bridge Realty LLC
Minnesota Real Estate Brokerage License #20586794
Genevieve Coffey, Minnesota Real Estate License #40848158
When clients request mortgage-related services, those services may be provided through:
Executive Mortgage Brokers
Company NMLS #1614001
Genevieve Coffey, NMLS #374955
Real estate and mortgage services are subject to applicable licensing requirements, brokerage policies, and separate privacy notices. Information may be shared with the appropriate licensed company when you authorize it or as otherwise permitted by law. Steady Road LLC may also offer to purchase homes directly; such purchases are separate from brokerage representation and mortgage origination.
6. How Long We Retain Information
We retain personal information for as long as reasonably necessary to fulfill the purposes described here, maintain business records, resolve disputes, and meet legal or regulatory requirements. Certain real estate, mortgage, financial, and contractual records have specific retention requirements. When information is no longer needed and retention is not required, we take reasonable steps to delete, destroy, or de-identify it.
7. How We Protect Information
We use reasonable administrative, technical, and organizational safeguards and limit access to people who need the information to perform their responsibilities. No electronic system or internet transmission can be guaranteed completely secure. We will respond to security incidents and provide notices when required by law.
8. Your Privacy Choices
You may contact us to request information about personal data we maintain, correct inaccurate information, request deletion subject to legal retention obligations, update communication preferences, or ask us to stop contacting you. We will respond within the time required by applicable law and may need to verify your identity.
9. Children's Privacy
Our website and services are intended for adults. We do not knowingly collect personal information directly from children under 13. If we learn that we have done so without appropriate authorization, we will take reasonable steps to delete it, subject to legal obligations.
10. Third-Party Websites
Our website may link to other websites, including licensed brokerages and independent providers. Their privacy practices are governed by their own policies, which we encourage you to review.
11. Minnesota and Wisconsin Residents
We handle personal information in accordance with applicable federal and state privacy laws. Where applicable law provides additional rights, we will honor those rights subject to its requirements and limitations.
12. Changes to This Policy
We may update this policy to reflect changes in our practices, technology, or legal requirements. Any updates will be posted on this page with a revised effective date.
13. Contact Us
Steady Road LLC
Website: www.steadyroadmn.com
Email: office@steadyroadmn.com
Phone: 651-650-4030